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    <loc>https://myhcm.co.uk/intro</loc>
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    <lastmod>2019-06-26</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home - Working in partnership</image:title>
      <image:caption>By understanding all aspects of your business, we’re digital partners, not just a consultancy</image:caption>
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      <image:title>Home - Providing complete solutions</image:title>
      <image:caption>We deliver the full spectrum of digital services providing end-to-end solutions with a clear goal in mind</image:caption>
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      <image:title>Home - Sharing what we know</image:title>
      <image:caption>So you stay ahead of the digital curve and outperform the competition, we share our insights and industry experience</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home - Being Completely Transparent</image:title>
      <image:caption>We believe that fairness, honesty and integrity are key to sustainable business success and long-term engagements</image:caption>
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      <image:title>Home - Our story and mission</image:title>
      <image:caption>The digital world has seen extraordinary changes, but one thing that has stayed the same is our passion to add value. Everyone who works here, everything we do, is with one goal in mind, to leverage a greater return on investment for our clients. myHCM was born in 2007 from a single consultant to a consultancy with a team of some of the brightest digital minds. But that’s enough about us, what’s more important is what we can do for you…</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://myhcm.co.uk/contact-us</loc>
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    <priority>0.75</priority>
    <lastmod>2019-06-26</lastmod>
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      <image:title>Contact us</image:title>
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  </url>
  <url>
    <loc>https://myhcm.co.uk/management-consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-24</lastmod>
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      <image:title>Management Consulting - Value engineering exercise</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561325690327-5QM7474DWCA4UAFI7ZZS/Mgmt+-+2.png</image:loc>
      <image:title>Management Consulting - Business Process Improvement</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561326301671-EA01GOTUO9M7L2J8EUQS/Mgmt+-+3.png</image:loc>
      <image:title>Management Consulting</image:title>
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      <image:title>Management Consulting</image:title>
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  </url>
  <url>
    <loc>https://myhcm.co.uk/cloud-implementation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-24</lastmod>
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      <image:title>Package Implementation</image:title>
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    <image:image>
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      <image:title>Package Implementation</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561347794814-3NJXZB7KX7XAJOZW04S9/b3.png</image:loc>
      <image:title>Package Implementation - Support</image:title>
      <image:caption>Once your project is delivered, you will be in the hands of our highly responsive and competent support team. Our UK support centre is manned 24×7 with Application and Infrastructure specialists. We align this service to your needs and to the hours you require, providing technical support, application support and a fully managed service.</image:caption>
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      <image:title>Package Implementation</image:title>
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      <image:title>Package Implementation</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561347753072-GV9FCWW1JZJ2WKKCU1B9/b4.png</image:loc>
      <image:title>Package Implementation - Advice</image:title>
      <image:caption>We use a structured methodology, based on Best Practice and Benchmarks configured with Value Engineering tools, which allows you to make specific assessments that highlight in detail the tangible benefits of using the Package Solution Platform. We also provide along the project implementation guidance on Architecture, forming a part of the Design Authority with Quality Audits.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561347753072-GV9FCWW1JZJ2WKKCU1B9/b4.png</image:loc>
      <image:title>Package Implementation - Implement</image:title>
      <image:caption>We adopt the best of both “waterfall” and “agile” methodologies to manage your implementation. Your proposed solution will be thoroughly documented and supplemented with detailed project plan that clearly defines roles, responsibility and project governance. Our solution specialists will then work with you through the lifecycle of the implementation</image:caption>
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      <image:title>Package Implementation - Improve</image:title>
      <image:caption>We ensure that our customers gain the maximum from the deployment of their Packaged Solution. As such, we take the time not just to respond if something fails, but to proactively monitor the usage, adoption and value of the solutions we deliver. Our consultants strive to assist you in continually improving how you use and maximise your investment.</image:caption>
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      <image:title>Package Implementation</image:title>
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  </url>
  <url>
    <loc>https://myhcm.co.uk/references</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-02</lastmod>
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      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561491038700-SK1DF4RSHHZWU3ENMA9W/Chalkboard.png</image:loc>
      <image:title>References - Market Basket Analysis</image:title>
      <image:caption>Market Basket Analysis (MBA), also known as affinity analysis, is a data mining technique used to understand the purchase pattern of the shoppers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1593693324972-KY3C25ZN5PJC0V6ELTYC/wilko-logo-1.jpg</image:loc>
      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561491038700-SK1DF4RSHHZWU3ENMA9W/Chalkboard.png</image:loc>
      <image:title>References - Al Futtaim Group</image:title>
      <image:caption>Established in 1930 and operating in the GCC countries, the Al-Futtaim Group is a large conglomerate operating in the United Arab Emirates.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561343839451-51TRR1T0ZWDA3A8M0WHP/PA.png</image:loc>
      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561491038700-SK1DF4RSHHZWU3ENMA9W/Chalkboard.png</image:loc>
      <image:title>References - Churn Analysis</image:title>
      <image:caption>Today, a retailer needs to keep track of attrition in their customer base. Acquiring new customers is far more costlier than retaining existing customers. Customer Churn Analysis help organizations in identifying key factors driving churn and to design customer churn prevention and win back strategies to improve customer retention, loyalty and Lifetime value.</image:caption>
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      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561343777871-HVTQ5WX2FA7C897D653Y/Beer.png</image:loc>
      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561491038700-SK1DF4RSHHZWU3ENMA9W/Chalkboard.png</image:loc>
      <image:title>References - Customer Segmentation</image:title>
      <image:caption>Every customer is different and so is their behaviour. Understanding the vast and diverse universe of the customer base requires segmenting them based on common characteristics and behavioural traits. These characteristics could be defined by the requirements, preferences, lifestyles or life stages.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561343807318-NL42YRRAOQ0XVCIOFYTT/CAP.png</image:loc>
      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561343880982-4QRLC48KIRIA86OW1W9U/EDF.png</image:loc>
      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561343823037-SKS1TFCT5C03VCFSA3U7/Dun.png</image:loc>
      <image:title>References</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561491038700-SK1DF4RSHHZWU3ENMA9W/Chalkboard.png</image:loc>
      <image:title>References - Pricing Optimization</image:title>
      <image:caption>High competition, consumer price sensitivity and pressure on margins are the key challenges that a retailer face everyday. Optimizing product price has shown direct correlation with volume sales and thus with the sales margins; it is one of the most direct routes between analytics and the bottom line. It is designed to enable retailers to optimize base prices to achieve their sales, volume, profit and price image objectives for regular, everyday items.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561491038700-SK1DF4RSHHZWU3ENMA9W/Chalkboard.png</image:loc>
      <image:title>References - Marketing Mix Modeling</image:title>
      <image:caption>Through marketing mix modeling, we determine where and how much the retailers should spend in their marketing resources. Together with deep domain knowledge and deploying econometric models, we evaluate performance of your marketing mix. Our optimization techniques are flexible and are specific to the business challenge; hence it maximize sales and produces highest return for your marketing investments.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561343789430-QRP72C3ZRCMRZHY94XM2/SAP.png</image:loc>
      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561343830511-TCSR5H58VJ270X43IJNU/EDF.png</image:loc>
      <image:title>References</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561491038700-SK1DF4RSHHZWU3ENMA9W/Chalkboard.png</image:loc>
      <image:title>References - CRODA Europe Ltd</image:title>
      <image:caption>Established in 1925 and operating in 28 countries, Croda are the name behind high performance ingredients and technologies in some of the most successful brands in the world.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561491038700-SK1DF4RSHHZWU3ENMA9W/Chalkboard.png</image:loc>
      <image:title>References</image:title>
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  </url>
  <url>
    <loc>https://myhcm.co.uk/data-analytics-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-25</lastmod>
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      <image:title>Data Analytics</image:title>
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      <image:title>Data Analytics</image:title>
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      <image:title>Data Analytics</image:title>
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      <image:title>Data Analytics</image:title>
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      <image:title>Data Analytics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c25642db40b9dca8639509f/1561422910298-ZHY1C112XX1J0DETU7QX/MINI.png</image:loc>
      <image:title>Data Analytics</image:title>
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      <image:title>Data Analytics</image:title>
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